LAMIERA offers all exhibitors a comprehensive range of promotional services available before, during and after the exhibition period, conceived to make the most of the exhibiting companies’ presence at the event

Facilities

Reservation of meeting rooms
The Organisation staff is at the Exhibitors’ disposal, if they wish to request meeting and conference spaces at Fiera Milano. The rooms will be set up according to the specific needs of the Exhibitor.
For information: tel. +39 0226 255 225, promotion.adv@ucimu.it.
Book now.

Promotion

Visitors’ Guide
To orient themselves inside the halls, Visitors will receive an Exhibition Guide Map that will illustrate stands, thematic areas and services of the trade show. Available free of charge at all reception desks, the Guide Map is also an opportunity for exhibiting companies interested in purchasing “manchettes” and/or advertising pages to promote the company or its products, where to include their own company promotion. (The map can host a maximum number of paid manchettes and pages; the spaces are allocated in chronological order subject to availability). If you have not already purchased the service during registration, contact the secretariat to check availability. Costs starting from € 200 (+ VAT).
For information: tel. +39 0226 255 226, exhibitions.catalogue@ucimu.it.

Logo and Advertising Pages in the hard copy of the Official Catalogue
Exhibitors will have the opportunity to include their own logo or brand and/or to publish up to 4 advertising pages in the hard copy of the Exhibition Official Catalogue, according to the specifiecations and technical indications. If you have not already purchased the service during registration, contact the secretariat to check availability. Costs starting from € 150 (+ VAT).
For information: tel. +39 0226 255 226, exhibitions.catalogue@ucimu.it.

Personalised lanyards
Every Exhibitor will have the possibility to supply the organisers with one set of promotional lanyards, personalised with its own company’s logo, which will be distributed at the reception desks of the Exhibition. The production of the gadget is at the Exhibitor’s expenses. The distribution will be carried out by the Organisers, who will accept the applications in chronological order subject to availability of lanyards lots. If you have not already purchased the service during registration, contact the secretariat to check availability. Costs starting from € 3,000 (+ VAT).
For information: tel. +39 0226 255 226, exhibitions.catalogue@ucimu.it.

Brand promotion in LAMIALAMIERA
Exhibitors have the possibility of displaying their company brand within LAMIALAMIERA area. Their logo will be positioned on the wall of the arena, where all the supporters of the projects will appear. Cost € 5,000 (+ VAT).
For information: tel. +39 0226 255 203, external.relations@ucimu.it

On line advertising on LAMIERA web site
The main contact and information tool, i.e. the website of LAMIERA, can host advertising of exhibitors in its homepage: banner and video.

  • Exhibitors Promotional banner with a direct link to company’s website. Cost € 200 (+ VAT).
    For information: tel. +39 0226 255 291, external.internet@ucimu.it.
    Continue reading and book now.
  • Exhibitors Promotional banner and promotional video
    Besides the promotional banner (with direct link to company’s web site) exhibitors can supply the organisers with one promotional video that will be visible from the homepage of LAMIERA web site. Cost € 300 (+ VAT) Banner + Video.
    For information: tel. +39 0226 255 291, external.internet@ucimu.it.
    Continue reading and book now.

Official Logos and Banners
The official logos and banners of LAMIERA are freely reproducible and can be personalised by Exhibitors wishing to promote their participation in the trade show, pointing out their Hall and Stand numbers. The optimised versions, in vector-graphics format and high resolution, are available in a dedicated page of the website.

Advertising on LAMIERA DAY BY DAY
DB Information will publish LAMIERA DAY BY DAY, the official daily of the event, with the patronage of UCIMU-SISTEMI PER PRODURRE. With 8.000 copies (daily), LAMIERA DAY BY DAY will be distributed at the entrances of LAMIERA halls, at the Rho-Fiera metro station exit, and at the car parks. LAMIERA DAY BY DAY will inform about contents and initiatives of the exhibition. Exhibitors can book company’s advertising on the daily.
For information: ezio.zibetti@dbinformation.itsilvia.cogliati@dbinformation.it.

Exhibitor’s Kit
Every Exhibitor will receive the Exhibitor’s Kit with also 400 leaflets/invitation that can be personalised with Hall and Stand indications to invite customers and stakeholders.
For information: tel. +39 0226 255 225, promotion.adv@ucimu.it.

Customized Invitations
Every Exhibitor of LAMIERA is entitled to receive 400 invitations to be sent, free of charge, to customers and stakeholders interested in visiting the exhibition. All exhibitors will be provided with a user account to access the fieramilano online platform, where they will be able to use, manage and personalise the 400 invitation codes.
For information: tel. +39 0226 255 225, promotion.adv@ucimu.it.

Exhibition Virtual Tour
Through the virtual tour, available on Lamiera.net, also after the exhibition period, it is possible to move inside the trade show and “visit the stands” directly from one’s own devices. The exhibiting enterprises that buy a “premium” package are able to offer a navigation of the internal part of their stands and to “attach” multi-media elements, such as papers, audios, brochures, etc. Basic package available at € 156 (+ VAT) or multimedia package at € 256 (+ VAT).
For information: info@mc360photo.com.

 

Media relations

Social Networks
The Exhibition is also on Facebook, Twitter, Linkedin and Istagram, where it boasts an online community of thousands of users. Through #lamiera2019 it is possible to directly interact with the organisers that follow the official profiles of the Exhibition. In addition, you can discover and share news, curiosities and multi-media contents.

Present your Novelties
Starting from April, the Press Section of the Exhibition website will host the “News from the Exhibitors”. To take part in this initiative, you just need to:

  • Send a descriptive text about one or more of your products/solutions. Your text, in Italian and in English, shall have a maximum length of 2,000 characters including spaces, for each language.
  • Indicate a title of a maximum length of 55 characters including spaces. Do not indicate your company name, (it will be added by the Press Office during online publication).
  • Attach two photos in .JPG 300 dpi format. Company logos will not be published.

The same material will be used for the issue of the electronic magazine “Cosa vedere a LAMIERA2019/What’s interesting at LAMIERA2019”, which will be forwarded to a mailing list of about 30,000 high-profile operators of the sector approximately on 6 May.
Please send your material to: Francesco Mango, external.internet@ucimu.it.
Deadline for material sending: Friday, 15 March.


Advertising on Il Sole 24 Ore
On the first exhibition day “IlSole24Ore” (daily newspeper) will publish the “Special Insert” dedicated to LAMIERA. Exhibitors will be able to purchase advertising spaces that will be positioned next to the institutional page managed by the Press Office of the Exhibition.
For information: Filippo Cascone, filippo.cascone@ilsole24ore.com.