The promotion of LAMIERA will consist in a number of initiatives conceived to propose the event to the attention of the whole universe of operators and to offer the exhibiting companies communications tools and services.
The LAMIERAteam, supported by communication professionals, who are involved in the projects time by time, has developed a specific promotion plan, using all main tools, traditional and new media, for a well-structured and comprehensive communication programme.
Relations with Media
From printed paper to radio stations, from TV channels to the new media, the Press Office of LAMIERA maintains constant relations with the main media of general and Trade Press, sending them press releases, notes, in-depth studies, special material, according to specific needs.
Thanks to the well-structured activity of digital communication, LAMIERA is not “only” the leading Italian exhibition of the sector. This event is indeed, effectively, a virtual event that has been presented, communicated, shared online for over two years: the organisers have developed an intense and extensive communication plan which can rely on: websites, newsletters, online articles and promotion, social media marketing.
Available free of charge two weeks before the event, both for iOS and for Android, the App of LAMIERA is the most practical and quickest tool to move inside the halls. It will allow visitors to participate in all events scheduled to take place over the five exhibition days, to discover all the key players, to write notes and make appointments.
The Advertising Campaign
A widespread diffusion of advertisements published in more than 50 Italian and foreign magazines and newspapers is the core of the advertising campaign, also including radio and TV commercials, banners on international trade and general information e-magazines and newsletters’ direct marketing.
Here below, the list of the newspapers and magazines publishing the LAMIERA advertisement (continuously updated)
IL PROGETTISTA INDUSTRIALE
MTM-Machine Tool Market
RIVISTA DI MECCANICA OGGI
RIVISTA ITALIANA SALDATURA
TECN’E’ + TECNELAB
BÄNDER BLECH ROHRE, GERMANIA
INTL. SHEET METAL REVIEW, REGNO UNITO
MM MUSZAKI MAGAZIN, UNGHERIA
MM ÖSTERREICH, AUSTRIA
MM-MAKINA MAGAZIN, TURCHIA
RADIO SVIZZERA ITALIANA LA1+LA2, SVIZZERA
SCHWEIZER MASCHINENMARKT, SVIZZERA
T&T-TEHNICA SI TEHNOLOGIE, ROMANIA